The Pregnancy Inquisition, Part Deux

March 29, 2012 at 9:28 am | Posted in Married Life, Pregnancy Fun Time | 2 Comments
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In my last post regarding procreation pressure (like that alliteration?), I lamented the awkwardness of having my friends, colleagues and loved ones harass me about my reproductive status, and received some great tips and feedback from you, dear reader(s).  Well, today I’d like to expand upon this topic and bring every retail establishment that sells anything related to children into the mix.

Mind Your Own Bees wax

Mind your own... (Photo from Beyond The Hive)

Have you seen the story in the New York Times by Charles Duhigg about how Target knew a teenager was pregnant before her own father did?  It’s both fascinating and creepy, and, apparently, happening every day, much to my annoyance.  The gist of the article is that, based on just a smidge of demographic information and the things you buy, even things that don’t seem like obvious signs at first glance (fragrance-free lotion, cotton balls and hand sanitizer, for example, indicate you’re about to pop out a tiny human), retailers can virtually predict major life events like pregnancy.

Lucky for me (ha!), it seems I’ve found myself on the list of “probably preggers, so shamelessly market baby-related products to her” distribution list.  From emails (cough cough Target cough cough) to catalogs (Pottery Barn Kids, I’m talking to you!), coupons (Babies “R” Us, back off!) to advice (no, I don’t need to purchase X, Y or Z to prepare for my inevitable parental cluelessness), I’m being bombarded on a daily basis with baby-related information and savings (but at least it’s helping the post office stay afloat).

I’ll say it again: I’m NOT pregnant.  Yes, I’ve been happily married for over a year, am in my thirties and recently bought a home, but I am not “with child.”

I am, however, thinking about how this must feel to women experiencing fertility struggles.  These retailers don’t know what our reproductive status is – they don’t have a clue about whether we find these communications exciting or a difficult reminder of a very sensitive, very personal issue.  I understand the need to make money, to attract customers at this time in their lives; I even respect the power of the statistics nerd!  (Seriously, all hail the nerds of the world!)  But for goodness sake, please back off.  Or at least hide your intentions a little better so we can assume it’s just a coincidence that diapers are on sale… again…

I’ll procreate when I’m good and ready,
Sarah

2 Comments »

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  1. You tell ’em sister!

    • Thanks, Lily! Sometimes I am frightened of how invasive marketing has become… (and I’m in the business, so that says a lot!)


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