Coffee and Crushed Dreams: The Keurig Ad Katastrophe

January 3, 2013 at 11:23 am | Posted in TV (The Boob Tube) | 3 Comments
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Maybe it’s because I’ve always been harsh about ridiculous commercials (cough cough Chico’s cough cough) or because I’m a mom-to-be (g-d willing) and extra sensitive about this kind of thing, but the latest round of Keurig commercials is driving me batty.

Don’t get me wrong – I’m a big fan of Keurig brewers (I even requested one for xmas a few years back, and fought the man in my old job to get one at work, too), but I’m not a big fan of squelching the imagination of children – even children acting in commercials.

Don’t know what I’m referring to?  This series of advertisements features two adults and a kid; one adult asks, “How does Keurig always have my favorite coffee?” or “How does Keurig brew such a great cup of coffee?”  The kid launches into an imaginative explanation of the magical world inside the brewer, and the adults says, in effect, “No you moron, I just push a button.”



And what’s worse?  These are the company’s holiday commercials!  The ones designed to get us to want to buy the latest brewer and either gift it to friends/family or keep it for ourselves, to make us identify with these fake people and want their lives, or at least want to start our day with the same kind of coffee they’re drinking.

Granted, this isn’t enough to make me give up my beloved k-cups (even though I’m a decaf only girl now – sigh), but it is enough to get me to blog rant.  Come on, people!


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  1. When it comes to believing a kid or an adult these days, I’m going with the kid. Witness Congress.

    • Amen, RWFOTB! I’m pretty sure there IS a magical staircase in my Keurig brewer!

  2. How significantly of an special post, keep on posting much better half dccfacefkdbg

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