Chico’s So Slimming Jeans for the Already Slim

August 27, 2012 at 9:26 am | Posted in TV (The Boob Tube) | 19 Comments
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As you know, dear reader(s), it’s been a while since I last blogged, so you can bet I have some pent-up inconsequential angst to share.  Today I’d like to take out my irrational wrath on the Chico’s So Slimming™ commercials. 

So Slimming Jeans

Wow! Chico’s So Slimming(TM) Jeans make skinny women look skinny!

As a gal with fairly obvious love handles (I wouldn’t want love to just slip away – it needs something to hold on to!) and who has been pretty open about battling my own personal bulge, I’m the target audience for such slenderizing apparel*. 

You know who doesn’t need said minimizing pantaloons?  The lady dancing like a fool in their commercials (which air CONSTANTLY, I might add). 

Click here for one of the ads I’m talking about…

I can practically see this little dancing diva’s hip bones!!  Honestly, Chico’s, let’s get real.  Advertising slimming jeans on a skinny lady does NOTHING for your target customer except perhaps generate resentment. 

You want to prove these pants are worth their weight in advertising claims?  Put a REAL woman in the pants!  And for Twinkies’ sake, quit perpetuating the stereotype that even the healthiest of women could still stand to lose a few lbs. (or at least appear as if she has lost that last pesky ounce – that she’s sure everyone notices – thanks to these miracle pants)!  Enough!       

Shame on you, Chico’s!

 

* Though granted, perhaps a decade or two too young for this particular brand.

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