Coffee and Crushed Dreams: The Keurig Ad Katastrophe

January 3, 2013 at 11:23 am | Posted in TV (The Boob Tube) | 3 Comments
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Maybe it’s because I’ve always been harsh about ridiculous commercials (cough cough Chico’s cough cough) or because I’m a mom-to-be (g-d willing) and extra sensitive about this kind of thing, but the latest round of Keurig commercials is driving me batty.

Don’t get me wrong – I’m a big fan of Keurig brewers (I even requested one for xmas a few years back, and fought the man in my old job to get one at work, too), but I’m not a big fan of squelching the imagination of children – even children acting in commercials.

Don’t know what I’m referring to?  This series of advertisements features two adults and a kid; one adult asks, “How does Keurig always have my favorite coffee?” or “How does Keurig brew such a great cup of coffee?”  The kid launches into an imaginative explanation of the magical world inside the brewer, and the adults says, in effect, “No you moron, I just push a button.”



And what’s worse?  These are the company’s holiday commercials!  The ones designed to get us to want to buy the latest brewer and either gift it to friends/family or keep it for ourselves, to make us identify with these fake people and want their lives, or at least want to start our day with the same kind of coffee they’re drinking.

Granted, this isn’t enough to make me give up my beloved k-cups (even though I’m a decaf only girl now – sigh), but it is enough to get me to blog rant.  Come on, people!

Adios, Aquapocalypse!

May 4, 2010 at 3:28 pm | Posted in Around Boston, Office Humor | Leave a comment
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It has been a rough few days in the Boston area.  For those who haven’t heard about “Aquapocalypse,” I’ll summarize it by saying that Bostonians couldn’t use tap water for much of anything, and that makes for a grouchy metropolitan area! 

In addition to trying to kill all imaginable bacteria with copious amounts of Purell (and smelling ethyl-alcohol-tastic), Aquapocalypse meant we couldn’t get our needed coffee fix… In fact, when I arrived at work on Monday morning, this is what greeted me: 

Sometimes we don't "love that dirty water"...


I looked at my colleagues… desperation, depression, exhaustion (kind of like Snow White’s caffeine-deprived dwarves!) and knew something had to be done. RWC and I shook off our catatonic state and made our way to the nearest Starbucks for relief in the form of VIA packets. 

It didn’t look good… the line snaked around the store… terse Bostonians glared at each other… Honestly, I felt like we were in a zombie movie!! Thankfully we were able to snag a couple boxes before they completely ran out, and then ran for our lives with the powdered java! 

And this morning we awoke to wonderful news: the end of Aquapocalypse! So go ahead and wash your hands, brush your teeth and take a big ol’ gulp of tap water! After you flush your pipes, of course… 


How Sarah Starts Her Day

January 15, 2010 at 9:44 am | Posted in Around Boston | 2 Comments
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Running on Dunkin’ indeed! Some days the mere thought of a new beginning is all it takes to get a gal out of bed. Some days require an extra boost…

Artsy Photos: Even Super Workers Need Caffeine!

November 4, 2009 at 3:11 pm | Posted in Misc., Office Humor, Uncategorized | Leave a comment

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